quick tip: Doctor Office's a hot sales target

The stimulus package will bring us some new places to look for business and increase sales. One such niche is medical IT records integration.

Since the switch to electronic medical records, locating a patient's record will take 30 seconds, tops. Before, it could take up to 24 hours if the record was in storage; months if it was misplaced.
"I can't imagine going back to paper," Dr. Tuhina Raman said. "I can spend more time talking to my patients now."
Congress' $787 billion economic stimulus package is designed to get more doctors on board with Pulmonary Associates, a local specialty with 14 doctors and two nurse practitioners and offices in Stanton and Wilmington.

http://www.delawareonline.com/article/20090222/BUSINESS/902220323

Look to smaller doctors offices to look for new potential leads. They will need everything IT to help in getting the stimulus money.

Is your website coming alive and attracting business?

Your website should be well thought out. The days of having a static page with contact info and an about us page are over. Your website should showcase your product or service. Try using flash to dress up the site. Don’t get too complicated with long intros. Most people won’t stay and wait for it to load. Be an expert in your field. Blogging is very important today. People want to learn about every subject before they make a purchase.

How about launching a website and full marketing campaign with every new product or service you offer. If it sounds expensive it doesn’t have to be. A small campaign can cost you about .........................

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A Stimulus package for your business

Whether you agree with the stimulus package or not some form of the package will pass. As business owners we need to think about how this helps or hurts our online marketing campaigns.


As online marketers we should be looking to target construction companies and IT companies. We may need to tailor our product and service to gain access to this industry. Keep in mind that construction and IT has been crushed during this down turn. They may not have much cash right now, but when the package passes it will be a major bump to their cash flow. Start to market to them now. They will most likely work with the people that stuck with them through the tough times.

When does the bad news end? Right now…..

When does it stop? Bad data, bad news, bad apples and just plain Bad. If your business is suffering because of a lack of sales then it’s time to examine your sales strategy. How are you currently bringing in new business? Are you sitting behind the counter waiting for the door to open and bell to chime? Wrong. Maybe that worked 40 years ago, but in today’s market your customer base is shrinking. So why is it that you still hear about winners in the Market?
Thanks to new wallet-friendly fare menu, McDonald's keeps customers lining up during the downturn.

Budget-friendly meals and new menu items at McDonald's continues to draw customers despite the trend of cooking more meals at home that has burned the restaurant sector of late.
Earnings reported by McDonald's (nyse: MCD - news - people ) on exceeded Wall Street's expectations….
http://www.forbes.com/2009/01/26/mcdonalds-earnings-restaurants-markets-equity-cx_mp_0126markets24.html

Now McDonald’s did see a 22% year over year drop but that was related to a stronger dollar. The point is that even in this down economy McDonald’s found a way to increase business. McDonald’s launched a pre-emptive strike aimed at Starbucks and hit em were it hurts. The strategy has worked with Starbucks recently announcing that they are closing down stores and laying off workers. Keep in mind that Starbucks also tried to sell food and it flopped. Besides doing a market analysis to find strengths and weaknesses in the market, McDonalds has also turned to online marketing. In 2007 McDonald’s started an online campaign that targeted online gamers. Statistics showed that for every dollar spend about $3 dollars in revenue came back in. This is an amazing number. Almost unbelievable. I guess you won’t know until you start your own online campaign.

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Part 3 of 3 - Where did all the Ice Cream go? Who ate all the Cereal?

If you manufacture products look to cut cost without cutting corners. An electric motor that once came with a 14 foot electric cord can be shortened to 12 feet. Be up front with your clients and don’t try to fool them. If you end up saving money try to pass some of the saving on to your clients. If you’re saving .04 cents a units and you used to charge .50 cent a unit then tell your customer the new price is .48 cents. They may be ok with getting a smaller electric cord if it means saving money. If you’re a service provider and you charge $100 dollars an hour then try marketing your rate increases by a quarter of hour. $27 dollars every 15 minutes may sound allot better than $108 dollars an hours. Talk to your customers and tell them you will work harder for them. You won’t nickel and dime them.

National Graphics & Printing offer many new and exciting concepts and ideas like the one you just read about. We pride ourselves on being more than just a packaging and printing company. We always look for ways to save you money and consult with you on how best to market your product or services.

Part 2 of 3 - Where did all the Ice Cream go? Who ate all the Cereal?

In today’s tough market how can we leverage this to our advantage? From the purchasing side the answer is simple. Be aware that these practices can occur or may have already occurred with the products you purchase. If you ordered 3,000,000 units of toilet paper compare the new dimensions to the old. If it’s smaller then it may be time for a new vendor.

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You might have been willing to buy the new smaller rolls even if the cost stayed the same, but the fact that they didn’t tell you is a problem. Your customers won’t be very happy when they figure it out and you’ll be blindsided with their complaints. If you are on the marketing side look at all your product line and see if you can redesign your packaging to get more bang for your buck. Make sure to include your customers in this decision. If they can save money and still keep their customer base it may be something that they may want to do. A 30 count bottle of vitamins is now 27. A 5 ounce bar of soap is now 4.5 ounces. But what if you're a Manufacture <<<<<<<<<<<<<<<<<<<,