Part 2 of 3 - Where did all the Ice Cream go? Who ate all the Cereal?

In today’s tough market how can we leverage this to our advantage? From the purchasing side the answer is simple. Be aware that these practices can occur or may have already occurred with the products you purchase. If you ordered 3,000,000 units of toilet paper compare the new dimensions to the old. If it’s smaller then it may be time for a new vendor.

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You might have been willing to buy the new smaller rolls even if the cost stayed the same, but the fact that they didn’t tell you is a problem. Your customers won’t be very happy when they figure it out and you’ll be blindsided with their complaints. If you are on the marketing side look at all your product line and see if you can redesign your packaging to get more bang for your buck. Make sure to include your customers in this decision. If they can save money and still keep their customer base it may be something that they may want to do. A 30 count bottle of vitamins is now 27. A 5 ounce bar of soap is now 4.5 ounces. But what if you're a Manufacture <<<<<<<<<<<<<<<<<<<,