When does it stop? Bad data, bad news, bad apples and just plain Bad. If your business is suffering because of a lack of sales then it’s time to examine your sales strategy. How are you currently bringing in new business? Are you sitting behind the counter waiting for the door to open and bell to chime? Wrong. Maybe that worked 40 years ago, but in today’s market your customer base is shrinking. So why is it that you still hear about winners in the Market?
Thanks to new wallet-friendly fare menu, McDonald's keeps customers lining up during the downturn.
Budget-friendly meals and new menu items at McDonald's continues to draw customers despite the trend of cooking more meals at home that has burned the restaurant sector of late.
Earnings reported by McDonald's (nyse: MCD - news - people ) on exceeded Wall Street's expectations….
http://www.forbes.com/2009/01/26/mcdonalds-earnings-restaurants-markets-equity-cx_mp_0126markets24.html
Now McDonald’s did see a 22% year over year drop but that was related to a stronger dollar. The point is that even in this down economy McDonald’s found a way to increase business. McDonald’s launched a pre-emptive strike aimed at Starbucks and hit em were it hurts. The strategy has worked with Starbucks recently announcing that they are closing down stores and laying off workers. Keep in mind that Starbucks also tried to sell food and it flopped. Besides doing a market analysis to find strengths and weaknesses in the market, McDonalds has also turned to online marketing. In 2007 McDonald’s started an online campaign that targeted online gamers. Statistics showed that for every dollar spend about $3 dollars in revenue came back in. This is an amazing number. Almost unbelievable. I guess you won’t know until you start your own online campaign.
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