Part 3 of 3 - Where did all the Ice Cream go? Who ate all the Cereal?

If you manufacture products look to cut cost without cutting corners. An electric motor that once came with a 14 foot electric cord can be shortened to 12 feet. Be up front with your clients and don’t try to fool them. If you end up saving money try to pass some of the saving on to your clients. If you’re saving .04 cents a units and you used to charge .50 cent a unit then tell your customer the new price is .48 cents. They may be ok with getting a smaller electric cord if it means saving money. If you’re a service provider and you charge $100 dollars an hour then try marketing your rate increases by a quarter of hour. $27 dollars every 15 minutes may sound allot better than $108 dollars an hours. Talk to your customers and tell them you will work harder for them. You won’t nickel and dime them.

National Graphics & Printing offer many new and exciting concepts and ideas like the one you just read about. We pride ourselves on being more than just a packaging and printing company. We always look for ways to save you money and consult with you on how best to market your product or services.

Part 2 of 3 - Where did all the Ice Cream go? Who ate all the Cereal?

In today’s tough market how can we leverage this to our advantage? From the purchasing side the answer is simple. Be aware that these practices can occur or may have already occurred with the products you purchase. If you ordered 3,000,000 units of toilet paper compare the new dimensions to the old. If it’s smaller then it may be time for a new vendor.

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You might have been willing to buy the new smaller rolls even if the cost stayed the same, but the fact that they didn’t tell you is a problem. Your customers won’t be very happy when they figure it out and you’ll be blindsided with their complaints. If you are on the marketing side look at all your product line and see if you can redesign your packaging to get more bang for your buck. Make sure to include your customers in this decision. If they can save money and still keep their customer base it may be something that they may want to do. A 30 count bottle of vitamins is now 27. A 5 ounce bar of soap is now 4.5 ounces. But what if you're a Manufacture <<<<<<<<<<<<<<<<<<<,

Part 1 of 3 - Where did all the Ice Cream go? Who ate all the Cereal?

Have you noticed that a box of Ice Cream just doesn’t last as long as it used too? Or how about that box of cereal that used to last a week and now is gone in days. You’re not going crazy. With material and fuel costs sky rocketing in last few year marketers and purchasers have been desperately trying to find ways to get more bang for the buck. Since it’s well know that customers don’t like price increase researchers tried shrinking the package a bit and keeping the price the same. A 1.75quart of ice cream was reduced to 1.5 quarts, a 32 ounce tub of butter went down to 30 ounces, 48 ounces down to 45 and so on and so on. Some have said that this is an unfair practice. Other have argued that after years of super sizing everything it was finally time for companies to come back to reality. For years marketers and purchasers have struggled with matching their competitor’s new supersized promotions. 20% more than before, Free 40 oz soda with purchase, buy one get one free. One started to wonder when the day would come that a fast food meal would come with a free 2 liter cup of soda. Hold the Ice. <<<<<<<<<<<<<<<< So as marketers how can we use this to our advantage. More on this in part 2......